In 2025, Non-Emergency Medical Transportation (NEMT) businesses face increasing competition and growing demand. To stand out and grow your client base, you need smart and effective marketing strategies. Here are the top 5 marketing techniques you can start using today to take your NEMT business to the next level.
1. Optimize Your Google Business Profile (GMB)
Your Google Business Profile is often the first thing potential clients see when they search for NEMT services near them.
- Keep your profile updated with service areas, phone number, and office hours
- Add real photos of your vehicles and drivers
- Encourage happy clients to leave 5-star reviews
Why it matters: High ratings and visibility on Google Maps can directly drive more calls and bookings.
2. Build a Simple, Trustworthy Website
Your website should clearly explain what you do, who you help, and how to contact you. Focus on:
- Mobile-friendly design
- Clear “Book a Ride” or “Get a Quote” call-to-action buttons
- Highlighting Medicaid, private pay, or insurance options
- Testimonials from past clients
Bonus Tip: Add a FAQ page answering common questions like pricing, wait times, and service areas.
3. Use Facebook Ads to Target Local Clients
Facebook Ads are perfect for reaching families, caregivers, and medical case workers in your city.
Target audiences based on:
- Age (45+, who might care for elderly parents)
- Location (your service radius)
- Interests (healthcare, senior care, mobility aid)
Run simple ads like:
“Need a reliable medical ride for your loved one? We’re just one call away!”
4. Partner with Local Clinics, Hospitals, and Senior Centers
Direct partnerships can bring in steady referrals.
- Offer brochures or flyers to front desks
- Provide a discount or incentive for staff who refer patients
- Be available and responsive when facilities need urgent rides